Tag Archives: marketing

Why I Decided to Self-Publish + Prize Winners Announced!

Why I Decided to Self-Publish

beautiful&deadlycover FINALIn two weeks I will be releasing Beautiful & Deadly: A Fantasy Collection. It will be my first time venturing into the world of self-publishing. In the past I had never really seriously considered self-publishing—preferring to stick to the traditional publishing route. Self-publishing has typically had a bit of a stigma attached to it—self-publishing is for authors who can’t get published by traditional means, right? Plus it would mean all the marketing and business side of publishing would fall to me. I didn’t feel I was business-minded and that I lacked the confidence to market my own work.

But over the past few months my mindset has changed.

Why I changed my mind:
  1. I listened to a webinar on self-publishing children’s books through 12 x 12 and it got me inspired, especially when it was mentioned that children’s writers could do well through being hybrid-authors (authors who are both traditionally published and self-published). I ended up signing up for the Picture Ebook Mastery course run by the Children’s Book Insider and I started playing around with the idea of self-publishing my own children’s book. My biggest drawback came from the fact that I am not an illustrator and hiring an illustrator would be costly.
  2. A friend put me onto the ‘Rocking Self-Publishing Podcast and I started listening to it. I became even more inspired. There were writers out there making a good living off self-publishing. I think there is this mindset that there are so many badly self-published books out there that self-publishing has developed a stigma that turns readers off. But the authors on these podcasts were finding that if they put the work in and put out a professional-standard book, they could do well. I began to think, “If they can do it, why can’t I?”
  3. I started reading more about self-publishing and seemed like a lot of authors were saying that even in traditional publishing a lot of the marketing was left on the shoulders of the author. That was a big selling point for me. The marketing aspect of self-publishing had been a major off-putting aspect for me, but if I was going to be responsible for marketing my work even in traditional publishing, then it was no longer a point against self-publishing. In fact, marketing a self-published book would be great practice if I ever end up being traditionally published. Plus haven’t I already been marketing my short stories in their respective anthologies? This wouldn’t be too much different, except it would just be me (no other contributing authors/publisher to share the load).
  4. There have been times in the past where I briefly thought I would like to put all my published short stories into a collection, but now that the idea of self-publishing had lost its stigma for me, I started entertaining the idea much more seriously. The more I planned the collection, the more I wanted to make it a reality. And because most of the stories in the collection have been previously published, I think it took some of the pressure off, because they’d already been through a lot of edits and I knew I could put out a professional book. There are two rules for self-publishing; one of those is for your book to be professionally edited.
  5. The second rule is to have a professional cover. I started researching cover artists, but at the same time I started playing around making my own cover. Thankfully I have been doing graphic art for about 8 years as a hobby and I have made a lot of mock covers over the years. My first cover was very amateur looking, so I scrapped it and made another. This one I felt looked professional, especially after some tweaking based on feedback. It was more validation that I could actually self-publish a professional-looking book. (P.S. For others considering self-publishing, I highly recommend getting a cover artist, unless you have been doing graphics yourself for years and have enough skills to do it yourself. If your cover doesn’t look professional, readers will be put off buying the book.)

Fingers crossed and wish me luck as I plunge head first into the world of self-publishing.

For those interested in exploring self-publishing, this series of posts by Author Entrepreneur Management Solutions is a must read. It takes you through planning, marketing, expenses and predicting income.

I’d love to hear stories from anyone else who has taken this route. Or what other writers think of self-publishing? Would you do it? Why or why not?
PRIZE WINNERS!

And now for the winners of my blogiversary giveaway!

Prize 1: An advance copy of Beautiful & Deadly.

Mary Preston!

Prize 2: A limited edition short story of your choice from the collection.

Angelina M Linan!

Prize 3: Your choice of a story critique OR a $5 Amazon gift card.

Melissa Gijsbers Khalinsky!

Thanks to all who entered and shared the competition. Winners, please check your email for your prizes!

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Helpful Writing Sites and Blog Posts January 2011

Time for the first ‘Helpful Writing Sites and Blog Posts’ post of the the year. I’ve collected a lot of great picture book links through the 12 x 12 challenge Facebook group, but I also have a few links in other areas of writing, too.

Writing (General)

Some Advice to New or Aspiring Authors

Some great advice and tips for writers new to the writing/publishing journey.

How to Make a Boring Character Interesting

This post outlines the various reasons your character could be coming across as boring or flat and offers some solutions to make your character more interesting.

Five Tips for Revising Your Novel

Literary Agent Courtney Miller-Callihan gives five tips that look at your novel as a whole when doing revisions, including a tip on character names and another on dialogue tags.

What Will Make an Agent ‘Gong’ Your Query

Thirteen reasons why an agent will stop reading your query–things to avoid when writing query letters.

Grandma Mary Can’t Market Your Book

Whether you intend to self publish or go the traditional publishing route, authors need to consider marketing. This post gives 7 steps to building a marketing plan and reaching out to your readership. It even includes a nifty chart you can use.

When to Quit Querying and Self-Publish

This post does a great job of presenting the various aspects you need to consider if you’re thinking about self-publishing after having little success with querying. It takes a very honest look at the possible reasons your work may be getting rejected and whether self-publishing is a viable alternative and also gives the honest facts about what it takes to self-publish. I love how honest, balanced and unbiased this post is in regards to self-publishing vs. traditional publishing.

Writing for Children

9 Factors That Make a Picture Book Successful

If you are a picture book writer this is a post well worth reading. These are nine important elements to writing an effective picture book.

The 6 Most Common Mistakes Made by Aspiring Children’s Book Authors

6 common mistakes this editor sees made by picture book authors and some advice on how to avoid them.

For All Picture Book Writers, Read This

Links to a four-part interview with Vice President and Editorial Director of HarperCollins Children’s Books and a three-part interview with Golden Books/Random House Editorial Director. Lots of great little nuggets of advice for picture book writers in both interviews.

Picture Book Tips from Successful Agents

Children’s book author and editor Tamson Weston consulted with agents on what makes a picture book successful and shared the top five tips for making your submission stand out.

Writing Easy Readers – Or How To Get 2nd Graders to Love You

5 quick tips for appealing to early readers as shared by an author of children’s chapter books.

Helpful Writing Sites and Blog Posts October 2011

As it’s October, there will be a special NaNoWriMo section of links for those who will be participating in NaNoWriMo in a few days time. But first, a round up of the other helpful sites and blog posts from the last month:

Writing

Five Fun and Easy Ways to Lengthen Word Count

While some writers write long novels that ultimately need to be trimmed, if you’re anything like me and tend to write spare, sometimes you may find you fall short in the word count department. I have this problem with my current WIP and I found this post to be quite helpful. It suggests ways to lengthen your word count without adding unnecessary fluff or padding.

Your Formula for a Kick-A** Young Adult Heroine

These tips are drawn from a panel of authors who all have kick-butt heroines in their novels.

Revising

Editing Your MS in 30 Days or Less

Some tips from author Elana Johnson on how to edit your novel in a month. While the tips in the post are probably easier to achieve for those of us who don’t have children, they are invaluable tips none-the-less and can still help with editing your novel in a shorter amount of time.

The Twelve Steps I Followed to Format “My Cheeky Angel” for Kindle Direct Publishing

Although this post is primarily directed towards self-publishing authors, there are some valuable formatting tips for all writers to follow before submitting to agents/publishers to make your novel stand out as polished and professional.

10 Proofreading Tips to Ensure Your Self-Published Works are Flawless

This is another post that, although it’s written for self-publishers, can just as easily be used by all writers. A great checklist to keep in mind when revising.

Picture Books

Only One Published Book? Aaack!

What picture book writers can do on library/school visits if they only have one published book.

Do You Want to Write Books for Children?

This post covers some common misconceptions and mistakes made by picture book writers and how you can fix/avoid them.

Marketing

Tips on Marketing Your Novel

Literary agent Natalie Fischer shares her best tips on marketing your novel, from the pre-sale phase (before you even sign a publisher) right through to the book release. Perfect for any writer at any stage of the process.

Eleven Deadly Sins of Online Promotion for Writers

Another one for writers in any stage of the process, including those who are seeking to attract an agent. 11 things you should never do when you’re promoting your writing online.

NaNoWriMo!

9 Ways to Prepare for the National Novel Writing Month

This would have to be the BEST post I’ve ever come across on preparing for NaNoWriMo. It doesn’t talk about outlines, but rather how to prepare yourself mentally and organise yourself and your life in preparation. It outlines 9 areas you may not have considered in the lead up to NaNoWriMo and provides questions to ask yourself to help get yourself prepared. It was written by 5-time NaNoWriMo-er and awesome writer/editor/publisher, Jodi Cleghorn.

5 tips for NaNoWriMo Success

Five quick tips for helping you achieve your NaNoWriMo goal.

NaNoWriMo Starts Right Here right Now

Some advice from a past NaNowriMo winners on how to get past the NaNoWriMo finish line.

My NaNoWriMo 2011 Tips

Some tips for succeeding at NaNoWriMo from a two-time NaNoWriMo winner. (I personally think the 1st tip is an especially important one to remember.)

For those who are participating in NaNoWriMo this year, good luck!

Helpful Writing Sites and Blog Posts May 2011

It’s time for my monthly round up of helpful writing sites and blog posts. All links will be added to the masterlist (link at top of blog).

Writing

50 Books That Will Make You a Better Writer

A list of 50 of the best writing books, from Stephen King’s On Writing to Stunk and White’s The Element of Style.

Need Some Bling for Your Title? Try PRISM

Five elements to keep in mind when brainstorming an effective title for your novel.

How to Write the Ending of Your Novel

Author Joanna Penn gives tips on writing the ending of your novel so the reader will finish the book wanting to buy your next novel.

How to Write (a Book). A Wee Rant

12 points on how to write. No, this isn’t about the technicalities of writing, or plot, it’s about sitting your butt down and actually putting words on a page. One of my favourite lines, “No wonder we all have writer’s block. We’re not even writing. Plumbers don’t have plumber’s block, do they? NO, THEY GET ON THE FLOOR AND CLEAR OUT THE WINDEX AND EVIDENCE OF MOUSE POOP UNDER THE SINK AND GET TO PLUMBING.”

The Only 12 1/2 Writing Rules You’ll Ever Need

A great motivational poster for writers with some great tips.

Ponder, Polish, Perfect: How to Successfully Revise

Literary Agent Natalie Fischer goes over some ideas to help you ‘re-envision’ your work.

Wordcount Dracula

Literary agent Jennifer Laughran (aka literaticat) has put together a very comprhensive post on word counts in kidlit (PBs through YA) including examples of published books.

Picture Book Construction: Know Your Layout

A must read post for picture book writers on picture book layout and having an awareness of page breaks.

16 Manuscript Format Guidelines

Getting ready to send of your manuscript to a publisher and all the guidelines say are, ‘Standard Manuscript Format’ and you’re not sure what that means? This helpful post outlines what standard manuscript formatting entails. A couple of the points are a little outdated, so I would also suggest scrolling down through the comments that correct them. And in particular have a look at the comment by NEB which is quite informative.

Pitching

Hook ‘Em In (in three seconds or less)

Literary agent Natalie Fischer gives some helpful hook tips.

Marketing

The Seven Book Marketing Mistakes That Authors Make

Want your book to sell? Make sure you’re not making these marketing mistakes. A couple of these are more applicable to self-published authors, but some of them are applicable to all authors.

5 Questions to Ask Yourself After Hearing: We Can’t Sell Enough to Justify Publishing It

Some tips on what to do next. I’ve put this under the heading of marketing because in most part the tips relate to making your book more marketable or building your author platform.

Blogging

Formatting Posts and Pages

Geared towards WordPress users, but helpful to other blogging platform users too, this post outlines the golden rule for formatting your blog posts to make them easier for your readers to read (hence keeping their attention).

Blog Law – Is Your Giveaway Legal?

Many writers I know do giveaways/ have competitions on their blogs. But are those giveaways/competitions legal? An attorney and blogger provides information on running blog giveaways in simple/easy to understand terms.